Nestlé Golden Grahams
They're back! I thought I had seen the last of these after the health police got to them but happily they have been reformulated and put back on store shelves, albeit only those belonging to Tesco. My advice is to get to your local store as soon as possible and stock up before Golden Grahams vanish for a second time.
The big question was whether or not these reformulated Golden Grahams tasted any good. Well, I am happy to report that they tasted fantastic. The dry cereal has a prominent honey aroma to it and, indeed, munching on a handful of the stuff delivers a sweet - yet not overpoweringly so - flavour to the taste buds along with an audibly satisfying crunch. In the bowl, the cereal at the bottom starts to soften delivering a great contrast in textures whilst the milk is infused with wonderful honey sweetness - I fleetingly considered bottling this liquid gold for resale. Admittedly, my memories of the original cereal have grown somewhat vague over the years but, as far as I am concerned, these new Golden Grahams are on the money.
Whilst they nailed the taste and it is great to see this cereal back on the shelves, I felt the packaging was slightly off target. The designers have tried to inject some energy in to the packet with a sunburst design radiating outwards across the panels and a fun "Golden Grahams" text styling, but for me it still looks rather plain and in need of something else. Indeed, an extra graphic and/or colour feels warranted if only to break up the flow of the design and add a bit of extra eye candy - of course, this is where colourful promotions for freebies used to work so well for the cereal brands.
Below is a sequence of ads with the Nestlé Golden Grahams one at 1:45.
(Source: image taken from above YouTube video)
Some good pointers here for today's design: plenty of warm colours and imagery together with an eye-catching promotion makes for a fun and friendly design.
History (As per the Wikipedia entry):
Golden Grahams is a brand of breakfast cereal owned by General Mills. It consists of small toasted square shaped cereal pieces made of whole wheat and corn. The taste is a mix of honey and brown sugar. The cereals Cinnamon Toast Crunch (known as Curiously Cinnamon in the UK) and French Toast Crunch developed out of Golden Grahams, with cinnamon being the most popular.
The cereal is still widely available in Europe, USA and Canada. It is produced by General Mills.
In October 2010, Nestlé began producing Cinnamon and Golden Grahams in the UK again, announced on newly-created Facebook group. So far, they are only available at Tesco supermarkets and are now made from whole grain, in line with Nestlé's other cereal brands.
Cereal Partners UK (Nestlé Cereal Website)
Tesco (at time of writing, sole UK retailer of Nestlé Golden Grahams).
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