Kellogg's Ceramic Bowls
[Update 1: Just to let you know, I can confirm the bowls come free with every purchase of two selected Kellogg's cereals - namely Corn Flakes, Crunchy Nut, Coco Pops and Krave. Therefore, I can only assume that the £1.99 per bowl deal referred to in this article must have been an error on the part of the retailer]
I always love some food related merchandise and wish there was more of it but sadly the world of freebies and colourful promotions have been shunned in recent years. However, odd items do pop up like these Kellogg's ceramic bowls which I was excited to see listed in the cereal section whilst doing my Tesco online shop the other day. They were a new item and no information or pictures were given but with a quick Google I learnt that there are two bowls, a Corn Flakes one and Crunchy Nut one. I promptly ordered them at £1.99 each and was delighted by what arrived the next day.
The Corn Flakes bowl was the one I wanted the most and I am pleased with the product. Whilst I liked the artwork on previous Corn Flakes bowls, I always thought their shallow flat sided look was a bit odd and rather too similar in shape to a cat bowl we used to own. However, this one is a more traditional bowl shape and large enough to accommodate awkwardly shaped cereals like Shredded Wheat and Weetabix. Of course, good old Cornelius the Rooster is rightfully centre stage with two large graphics of him either side of the bowl. Moreover, the white exterior background really sets off the graphics beautifully and contrasts vividly with the green interior. Overall, just like the cereal box, the bowl design is uncluttered and smart and a very nice addition to the breakfast table.
As for the Crunchy Nut product, some of you may recognise this from the cereal's packaging and current advertisements featuring the comedian Rob Brydon. Personally, I like what Kellogg's did with the Crunchy Nut cereal box redesign as it has added a lot more colour and interest to the packaging. Likewise, here I feel the bee themed design of alternating black and yellow stripes gives the bowl a very uplifting summery feel.
All in all, my only complaint is why only the two bowls? It would be great to see similar merchandise for Kellogg's other classic cereals like Frosties, Rice Krispies, Honey Loops, Ricicles etc. In addition, I would have expected Kellogg's marketing team to tie these bowls in with an on-the-pack promotion to improve shelf standout and help drive sales. That said, I have read online accounts where people are talking about a 'buy two cereal get a bowl free' type deal. Moreover, I noticed today that Tesco have removed the products from their online store so maybe they've realised that the bowls shouldn't be sold serparately. I don't know what's going on but it will be worth checking the Tesco site over the next few days or popping along to your local store.
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